Primary Contact: Men's Basketball, Women's Basketball, Equestrian, Men's Soccer, Women's Soccer, Swimming & Diving (M&W), Softball, Women's Tennis
Brett Ford was named the Assistant Director of Athletic Communications and Media Relations at SUNY Geneseo in January of 2017.
Ford came to Geneseo after spending two years at Wesley College in Dover, Del. as the Sports Information Director, serving as the primary contact for all of Wesley's varsity athletics, including a nationally-ranked football team. He coordinated several marketing campaigns highlighting the student-athletes at Wesley, including the 2015 Gagliardi Trophy winner. During his time he also implemented live streaming of all home athletic events.
Before his time at Wesley, Ford spent a year at Hendrix College in Conway, Ark. as the Assistant Sports Information Director for the Warriors. He focused his time on expanding the athletic department's social media efforts and optimizing the Hendrix College Athletics brand through an integrated media campaign including social media channels such as Twitter, Instagram, and Youtube. He also served as primary media contact for eight varsity athletics programs and coordinated live streaming video for over 100 home athletic events at Hendrix.
Ford was introduced to the Athletic Communications industry in 2012 when he signed on as Athletic Communications Graduate Assistant at Castleton University. While with the Spartans, Ford assisted the Associate Director for Athletic Communications in all aspects of media output within the athletic department. He also served as primary contact for 10 varsity programs, including men's and women's ice hockey. During his time at Castleton, Ford earned a master's degree in education.
Ford spent two years working with the Washington Redskins as a Gameday Graphics and Statistics Assistant, helping to develop content for the NFL franchise's in-stadium video scoreboard.
He was a four-year letterwinner at Misericordia University as part of the men's tennis team and also earned one varsity letter as a member of the men's basketball team. Ford graduated from Misericordia in 2011 with a bachelor's degree in communications.
A native of Hampstead, Md., he and his wife, Krystal, live in Geneseo with their daughter Eloise, son Finnick and two dogs, Juneau and Zoey.