GENESEO, N.Y. - SUNY Geneseo Director of Intercollegiate Athletics and Recreation Mike Mooney announced the recent appointment of Brett Ford as Assistant Director of Athletic Communications and Media Relations.
"We are excited to welcome an accomplished sports information professional like Brett to the Geneseo family," said Mooney. "In a day and age when fans have a bigger appetite for information than ever before, he will be crucial to ensuring the story of our student-athletes is told across the ever-evolving platforms our consumers use."
Ford came to Geneseo after spending two years at Wesley College in Dover, Del. as the Sports Information Director, serving as the primary contact for all of Wesley's varsity athletics, including a nationally-ranked football team. He coordinated several marketing campaigns highlighting the student-athletes at Wesley, including the 2015 Gagliardi Trophy winner. During his time he also implemented live streaming of nearly all home athletic events.
Said Ford, "I am so grateful to be given this opportunity to work at an institution renowned for its success academically and in the realm of athletics as well. I'm thrilled to be able to join such a passionate campus community. I look forward to telling the stories of Geneseo's exceptional student-athletes, teams and coaches while helping to enhance the student-athlete experience."
Before his time at Wesley, Ford spent a year at Hendrix College in Conway, Ark. as the Assistant Sports Information Director for the Warriors. He focused his time on expanding the athletic department's social media efforts and optimizing the Hendrix College Athletics brand through a integrated media campaign including social media channels such as Twitter, Instagram, and Youtube. He also served as primary media contact for eight varsity athletics programs and coordinated live streaming video for over 100 home athletic events at Hendrix.
Ford was introduced to the Athletic Communications industry in 2012 when he signed on as graduate assistant at Castleton (Vt.) University. During his time with the Spartans, he assisted the Associate Director for Athletic Communications in all aspects of media output within the athletic department. Ford also served as primary contact for 10 varsity programs, including men's and women's ice hockey, while earning a master's degree in education.
Ford spent two years working with the Washington Redskins as a Gameday Graphics and Statistics Assistant, helping to develop content for the Redskins in-stadium video scoreboard.
Ford was a four-year letterwinner at Misericordia (Pa,) University as part of the men's tennis team and also earned one varsity letter as a member of the men's basketball team, before graduating in 2011 with a bachelor's degree in communications.
He and his fiance, Krystal, live in Geneseo with their two dogs, Juneau and Zoey.